While Jobs’ piece of pirate wisdom was specific to the context of the early Mac team, it became legend for Mac devotees.
“Implicit in that, in this whole ethos, is being the underdog, agility, and entrepreneurialism being a bit of a rebel or a renegade where you might have to break some rules and you’re operating outside of the boundaries of protocol.” “Pirates represent being part of a powerful subculture,” Alexa Clay, co-founder of the League of Intrapreneurs and co-author of the 2015 book The Misfit Economy: Lessons in Creativity from Pirates, Hackers, Gangsters and Other Informal Entrepreneurs, tells Quartz. “So he wanted the flag to remind him of why he came to the company in the first place.” On the company’s 40th anniversary in 2016, a pirate flag flew proudly over its Cupertino headquarters. “In his email, he told me, ‘I didn’t come to Apple to join the damn Navy,’” Kare told Fast Company. Kare was inspired to sell them after receiving an email from a new Apple employee who wanted one to hang in his cubicle. In 2014, Kare began selling hand-painted pirate flags on her website in two sizes, which are now available for $3,500 or $5,000 each. The tale of the pirates would come to symbolize the anti-establishment ethos of Apple’s early history. It featured the traditional skull and crossbones with a twist: “The final touch was the requisite eye-patch, rendered by a large, rainbow-colored Apple logo decal,” Hertzfeld recalls on his website. When they moved to a larger building some months later, in August 1983, they even ran up their very own pirate flag, painted by Mac graphic designer Susan Kare. “Steve also never minded occasionally stealing good ideas from others, like the Picasso quote-’good artists copy, great artists steal,’” Hertzfeld adds.įor the Mac team, the message stuck. The pirate metaphor also involved a certain willingness to plunder.
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